Martha Yudicky Realty Inc.
	7609 Lower Fishers Rd. Victor, NY 14564          (585) 703 - 4189

If you would like Martha Yudicky to estimate the value of your Western NY home,
include the following information in your e-mail:

Your first & last name
The address of the property you would like an estimate for
Your e-mail address &/or telephone number
Comments on the condition of your home
Any questions you may have.

I will e-mail the estimation back to you or you can call me at (585) 703 - 4189.

Martha Yudicky can use her pricing strategy
to estimate the value of your Western NY home.

Martha considers the market conditions when making an estimation on a home's value.
    * Is the market rising or falling?
    * Are we in a Buyer's or Seller's market?
    * Do you have the "law of supply and demand" working with you?

There are four factors in considering the price of a property.
    1. Cost (what was paid + capital improvements)
    2. Price (what the seller wants)
    3. Value (what a buyer is willing to pay)
    4. Market Value (what a willing buyer & seller will agree upon)
When selling your home, Market Value is what we determine.

Substitution
The value of an amenity in a home is based upon what amount it will enhance the selling price,
not what it would cost to add to the home.

Reasons for not over pricing.
    * Over-improvement- a seller cannot selectively add to their lifestyle, enjoy it and expect the buyer to pay the cost.
    * Need-the need for money does not increase market value.
    * Original purchase price was too high.
    * Desire to "break even".
    * To leave bargaining room.
    * Move isn't necessary.  Corporate buy-out is available.

A property should show the best and be priced properly from the start.  The buyers looking at the property in the first couple of weeks are your "best" buyers.  These buyers have already been looking and have seen the competition and are waiting for the right house to come along.

Benefits to proper pricing.
    * Faster sale which will save carrying costs and help seller to buy with today's interest rates.
    * Less inconveniences
    * Exposure to more prospects
    * Increased Realtor response
    * Better response from buyers who inquire
    *Attracts higher offers
    * Means more money to the seller

These pricing strategies are important to review and to discuss
 to assure top dollar and a timely sale for your home.

If you would like Martha Yudicky to estimate the value of your Western NY home,
include the following information in your e-mail:

Your first & last name
The address of the property you would like an estimate for
Your e-mail address &/or telephone number
Comments on the condition of your home
Any questions you may have.

I will e-mail the estimation back to you or you can call me at (585) 703 - 4189.